Making digital services work for the people who rely on them.
Through UX research and service design, I uncover and address behavioural needs — whether it’s for bank customers making critical decisions, freight operators navigating workflows, or educators managing digital learning tools.
Digital Transformation for service
businesses and media organizations
User Research that informs
product and organizational decisions
[Coming soon] Identifying opportunities to simplify digital remittances for families of overseas workers
Simplifying service steps for
business impact
[Coming soon] Making accounting workflows faster in AI-powered freight software
[Coming soon] Aligning e-Learning solutions to real-world needs
Kind words
Angela worked with me and WorldRemit’s mobile team to help us get a better understanding of the recipients of money transfer, and to test a prototype of a new app we’re working on.
Her insights were invaluable in helping us make the next iteration of the app more usable and engaging. We hope to work with her again!
— Alice Newton – Rex
Then: Head of Product, WorldRemit
(Currently Head of Product for WhatsApp)
Angela was my bullsh*t meter. Conceptually, she cracks it — the design, the features, the concept itself. It also sharpens my senses, allows me to understand who it’s for – ‘Who am I really targeting?’.
In effect, she co-crafted the website with us by nudging us in the right direction. Up to the layout. I apply what I learned… little things like redundancy and ‘How does the user go back?’
— Enrico Santos
Screenwriter, Director and Vice President for Film Production, ABS-CBN Corporation
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